#SS17 for Canberra Outlet Centre

A few weeks ago I got to work on the exciting #SS17 campaign for Canberra Outlet Centre alongside some of the best local stylists including my girls from The Fashion VaultJanette Lenk & Daniella Jukic, Tracy Davis and Nicole Dwight.

When I received the brief I was so excited about the prospect of working in collaboration with other stylists. Now some may think that the styling world is competitive and it can be, however I personally love collaborating with like-minded creatives as it always leads to the very best results . This is one of the reasons why I love working on thefashionvault with Janette and Daniella where we regularly put together shoots based on a variety of creative concepts.

Claire Read, Marketing Manager of Canberra Outlet Centre is the mastermind behind this campaign. Her vision was to have a team of creative stylists curate the amazing brands the centre has to offer and to curate looks inspired by our individual style.


I loved the concept but not only did I want my looks to represent my style aesthetic, I drew inspiration from a vision of an off-duty Audrey Hepburn walking the streets of Paris in the 1950’s to create a mood, a feeling of the first few moments of the new season when it really starts to feel like Spring.

Here is a sneaky behind the scenes peek.

Keep an eye out on the campaign images which are due to be released in  a few weeks.

Sofia xo (2)